Black Cars

In car design, the power, elegance, and mystery of black are leveraged to create the idea of a car that is ‘better than other cars’. Companies like BWM and Mercedes promote black cars as a measure of sophistication and success, and Henry Ford famously said of the Model T, that “a customer can have the car in any colour he wants, so long as its black”. Although originally a sign of wealth, the Model T went on to massively popularise the use of cars, with black Model T’s becoming ubiquitous throughout the early 1900s.