Sunday, January 15, 2012

Colours and universal meaning

Certain colours do seem to have a universal meaning across all cultures, and enable us to communicate more effectively. Green, for example, is always associated with safety, which makes its use in traffic signals very important. It is also synonymous with growth, and he concept of the 'new', which leads to its use in advertising new products, which someone can understand even if they cant read the language it is written in.

Another example, if an obvious one, is gold. Its associate with money and wealth is inseparable in all cultures where gold has been refined and/or used as currency. Because of this, gold is also associated with success and importance.

Obviously, this is not the same for all the meanings of a colour though. For example, yellow is synonymous with happiness and positivity in the west, but is the colour of mourning in Egypt so would be heavily associated with unhappiness.

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